Boost Your Cold Email Success:

A Practical Guide to Deliverability

Landing your cold emails in the primary inbox of your desired customer is crucial for success. But with email providers constantly tightening spam filters, how do you ensure your emails get trhough? It's not just about the content; it's about understanding how email providers work. This guide provides actionable tips to enhance your email deliverability and increase your chances of reaching the primary inbox.

simple is best

Overly complex emails with images and links often trigger spam filters. Opt for a clean, text-based format with no HTML. if you really want to send a link, save it for after the first email in the campaign.

discreet Subject Lines

You subject lines should blend into other work focused emails to ensure they get opened. Keep it concise and relevant to a crucial business function or issue, and avoid using words that might trigger spam filters like “free” or “Deal”.

segment-based campaigns

Tailor your emails to different market segments and personas. the increase in variety decreases risk of spam detection and People are more likely to engage with a message that resonates with their specific needs and interests.

The Power of spintax

spam filters keep track of emails that look alike and can block them if identified. Ideally Each email you send should be unique, this can be achieved by using spintax and ai Based personalization. Treat spintax like nutella on a waffle, the more the better.

Monitor and Adapt

Keep a close eye on your email performance. Track your inbox placement using free or paid tools.If reply rates drop, rest the affected domains and park the inboxes in warmup for at two weeks or until deliverability improves.

The Unsubscribe Option

Unsubscribe links can be a red flag and will likely be marked as spam. We suggest exchanging the unsubscribe link for a plain unsubscribe text such as “Reply "not interested" if this is not relevant”. If you do use a link then make sure to enable custom domain tracking.

Your Signature Matters

While it might be tempting to include all your contact information and social media links in your email signature, keep it simple. A plain text signature with essential contact details is more effective and less likely to trigger spam filters.

The Importance of Timing

Avoid sending a large volume of emails at once. Spread out your email campaigns over time to avoid overwhelming email providers and maintain a natural sending pattern. Use tools like instantly.ai and smartlead to make this easy to manage.

Stay Informed

Email deliverability best practices are constantly evolving. Stay up-to-date with the latest trends and recommendations to ensure your emails continue to reach the inbox.

By following these tips, you can significantly improve your cold email deliverability and increase your chances of connecting with your target audience.

Want to skip the trial-and-error?

At BUMP, we specialize in crafting high-performing cold email campaigns that deliver results. Let us take the guesswork out of email outreach for you. Learn more about our services or contact us today!